United Airlines Integrated Digital Engagement - Senior Manager in Chicago, Illinois
We have a wide variety of career opportunities around the world — come find yours.
Our Corporate Communications department manages relationships with the media and shares information about the company both externally and to our employees worldwide.
Job overview and responsibilities
The Integrated Digital Engagement, Senior Manager will serve as a strategist, ambassador and integrator of digital engagement programs across employee and customer groups, content development and delivery across platforms, and contribution to overarching social media and content strategy to fuel engagement, including, but not limited to editorial plans, and leading implementation, channel design, delivery, and distribution.
The Senior Manager will collaborate and integrate across the team to provide strategic guidance based on the organization’s goals, development and execution support for digital content and engagement initiatives, campaigns, and operations communications efforts and plans. In addition, the position will identify key metrics to understand and assess the effectiveness of social media & digital engagement efforts, and lead collaboration efforts to design a holistic measurement plan.
This position requires a deep understanding of driving engagement across a variety of audiences in social media and digital environments, and experience in a fast-moving, ever changing and dynamic environment. Strong relationship and liaison skills with experience at working cross functionally and interacting with partners at all levels, as well as the ability to evaluate and change priorities routinely and to perform efficiently within a fast paced team environment.
Design and deploy integrated engagement strategies in support of consumer and employee initiatives, including content development/creation, and paid/owned/earned distribution across multiple social platforms, United Hub web property, and digital engagement platforms
Understand the organization’s goals and simultaneously see where the opportunities are across audience groups to collaborate in pursuit of common goals
Lead collaboration on the development and execution of new engagement programs to demonstrate United's shared purpose & values
Develop format and channel mix strategy with consideration for diverse audiences
Drive integration and innovation among the people/teams who conceive and create the organization’s content
Deliver strong coordination and collaboration with all divisions of the organization – including strong cross-team alignment and support and set up with team members
Distill and socialize best practices and communication of key trends with all areas of the organization
Oversee development of new internal training and education programs to build awareness and knowledge base of employee engagement best practices/tactics, business conduct, and policy
BS/BA Degree in Business/Marketing Master’s Degree in Business/Marketing
Standout idea generator, problem solver and integrator with excellent communication and organizational skills, including effective at communication with all levels within the organization
Passion for social media with a proven track record in social media strategy and management
Ability to be influential in change management situations and with program adoption
Extensive understanding of digital content production and owned/earned/paid distribution strategies and best practices
Experience planning, managing and executing successful social media campaigns
Ability to articulate conceptual ideas in pragmatic/business terms for executive consumption
Proficient with basic design and publishing tools and systems
Experience working with popular social media monitoring tools and social media community management tools
Experience with web publishing, HTML, SEO and content management systems
Possess the analytical abilities necessary to gather key business and user insights, and apply strategic planning skills to create a long-term vision
Project management experience to keep project leads on track and within budget, including ability to direct/advise on large, complex projects
Ability to forecast and strategize process and project improvements
Superior attention to detail
Required experience in managing teams and vendors
Must be self-starter with strong problem solving and interpersonal skills
Ease in working in fast paced dynamic and deadline driven environment
Proficient in MS Excel, PowerPoint, and Word
7+ years experience an demonstrated success in generating engagement in the digital space, including social media and content marketing
Must be legally authorized to work in the United States for any employer without sponsorship.
Successful completion of interview required to meet job qualification
Reliable, punctual attendance is an essential function of the position
Must be available outside of business hours (evenings and weekends)
Master's Degree in Business / Marketing
Experience with enterprise social media platforms, such as NetBase, Lithium, etc.
Airline or Travel industry experience
Division: 35 Corporate Communications
Function: Communications / Public Relations / Government & Regulatory Affairs