United Airlines Sr. Analyst - Marketing in Chicago, Illinois

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Marketing overview

At United, the Marketing department manages our brand, grows revenue from core and ancillary products and drives customer acquisition and engagement through new product development, advertising campaigns, and sponsorships. The department is comprised of several functions consisting of: Global Advertising, Sponsorships, Targeted Marketing, Research & Insights, Brand Strategy & Design, Lounges & Ground Products, Onboard Products, and Editorial.

Job overview and responsibilities

The Marketing department will have multiple full-time opportunities for MBA graduates, and we are looking for passionate marketers that have the agility to work across multiple functions. Whether developing marketing campaigns to drive engagement with our MileagePlus members, researching future travel trends and how they will impact business travel preferences, or designing what our next generation business class experience will be, these roles will have a meaningful impact on how customers experience and perceive United Airlines. Full time opportunities for a Marketing Senior Analyst include:

  • Advertising, Sponsorships & Activations, and Targeted Marketing

  • Execute marketing communications which promote United’s business objectives and products/services

  • Collaborate advertising agencies on media and creative planning for advertising campaigns across markets

  • Develop and coordinate events that elevate our sponsorships and promote United with our target audiences

  • Brand Strategy & Product Development

  • Develop brand standards and products, including both onboard, ground products, and brand design across facilities (ex. airports, training centers, break rooms and offices)

  • Ensure brand standards are met and communicated across the organization; execute station brand refresh projects based on brand standards

  • Marketing Research & Insights

  • Develop business cases and strategic recommendations supporting new initiatives

  • Structure/lead research projects to inform new product development

Required

  • Demonstrated passion for customer insights and marketing strategy

  • Highly organized and self-motivated, with excellent interpersonal skills; comfortable collaborating with a variety of stakeholders

  • Excellent written and verbal communication and presentation skills; confident presenting to senior audiences

  • Comfortable manipulating complex datasets to solve problems and uncover insights; familiar with financial and statistical analysis

  • Ability to manage multiple, competing priorities and ensure attention to detail

  • Proven proficiency with Microsoft Office (Excel, PowerPoint)

  • Completion of MBA degree by June 2018; coursework in Marketing highly valued

  • Positions will be based in Chicago, IL

  • Must be legally authorized to work in the United States for any employer without sponsorship now or in the future

  • Successful completion of interview required to meet job qualification

  • Reliable, punctual attendance is an essential function of the position

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT

Division: 50 Marketing

Function: Full-Time - MBA/ELP & Undergrad

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled