United Airlines Senior Analyst - Digital Marketing in New Delhi, India

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Information Technology

The United IT team designs, develops and maintains massively scaling technology solutions that are brought to life with innovative architectures, data analytics and digital solutions.

Job overview and responsibilities

The Sr. Analyst will be responsible for initiating and planning search initiatives. The implementations include SEM, SEO as well as YouTube/Adwords. They will assist in validating organic/paid search best practices, including technical, content and linking various digital strategies to create an integrated marketing plan. They will also identify potential SEM/SEO and site search concerns and work toward solutions. Regular job attendance is required in accordance with regular schedule established for the position by the supervisor.

  • Develop comprehensive paid search strategies for United across multiple search engines and mediums

  • Conduct comprehensive analysis of campaigns on an ongoing basis, present findings to leadership

  • Prepare timely and accurate performance reports for internal meetings on a weekly, monthly & quarterly basis

  • Manage budgets and goals to meet and exceed expectations.

  • Work closely with other members of the Digital Marketing team as well as United Stakeholders (Marketing, Corp Comm, Social, etc). to communicate progress, performance and opportunities

  • Remain up to date on industry trends and changes

  • Perform other duties, tasks and activities as they arise

This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded


  • 2+ years of experience with analytics

  • 2+ years of experience working with machine learning techniques for anomalies detection

  • Bachelor's degree in Business, Management or related field

  • Hands-on technical experience in distributed computing, machine learning, and statistics-related work

  • Proficient in using database querying tools and able to write complex queries and procedures using Teradata SQL and/or Microsoft TSQL

  • Be adept at juggling several projects and initiatives simultaneously through appropriate prioritization

  • Ability to communicate complex quantitative analysis and algorithms in a clear, precise and actionable manner

  • Be familiar with one or more reporting tools – Spotfire, Tableau

  • Strong hands on experience with SAS, R or Python

  • Experienced in manipulating and analyzing complex, high-volume, high dimensionality data from various sources to highlight patterns and relationships

  • Have hands-on experience with and extensive knowledge of anomalies detection and test design

  • Ability to be self-directed

  • Highly motivated, innovative thinker (self-starter)

  • Must be fluent in English (written and spoken)

  • Willingness to travel up to 20% to United States

  • Must be legally authorized to work in India for any employer without sponsorship

  • Successful completion of interview required to meet job qualification

  • Reliable, punctual attendance is an essential function of the position

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT

Division: 21 Digital Products & Analytics

Function: Marketing / Loyalty / Mileage Plus / Alliances

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled